About Sharron Tancred – Mural Artist & Custom Artwork Specialist
“It’s art for the heart and from the heart” Sharron Tancred, 2006
Hello and thank you so very much for visting! This is my story.
Completing your home, to be all it can be, and I mean, beautiful and meaningful is one of the hardest tasks to do, but the rewards are huge! It’s a learning curve like anything else in life; if you need help, yell out, I ‘m happy to chat with you.
In decorating, it is the beautiful and meaningful bit, that is the hardest, not the shopping, buying or lugging it all home, but the recipe to get it right. Now that you have learnt the rules of decorating, the beautiful bit is easier than the meaningful bit.
Yes, Maam! Meaningful is where people get stuck.
Which brings me to being honest with you. I am going to open up on why I do what I do, which is, tailoring customised artworks,
Why don’t I make my life easier and just paint whatever is in my head like every other artist out there?
My story! So, let me delve deep here. I promise not to bore you!
Graphic Designer & Illustrator
For 23 years I was a Graphic Designer and Illustrator in Brisbane, in London, in Ad agencies, design studios and as a freelancer. My last boss allowed me to create collages for clients and charity auctions; such fun! However, after 23 years of graphics, I got bored. Bored! I began to search for something else that wouldn’t waste my skills.
A new idea! A friend who owned an Interior Design school said, Sharron, “do my Interior Decorating and Colour Psychology courses so that you can tailor artworks to homes for Interior Designers!” Wow right!
This was the answer and NOT because I was bored.
Meaning. I have always thought that art was sometimes more for the artist than for the viewer and how great it would be if we could really understand art and relate to it personally.
Art to Make Your Heart Sing
The idea behind creating art that would make mine, let alone my client’s hearts sing, made enormous sense to me.
Love it or match it? The other thing I couldn’t stand was seeing people live in embarrassingly unordered spaces when all it took was a bit of education and some effort.
All the galleries and art critics advise that you should never buy art to match a couch, only art you love. There is a divide out there people! Why would you buy art you love that looks awful in your space or works against it? I always thought, why can’t it be both. Match and be loved?
Tailoring the artworks and murals to my client’s homes made it practical… which led to another BIG idea. Offering them experiences in Private Adult or Child Workshops! I hated the idea of people feeling disconnected from art because they didn’t understand it. I believe that everyone deserves a beautiful gallery-quality work of art that expresses their personality.
So, the joy of inviting people to come and paint their artwork with me and share in the act of creation, made my life more special.
Tailored Artworks is born
Experiences. Tailoring the artworks and murals to my client’s homes has made it practical… which led to another BIG idea. I hated the idea of people feeling disconnected from art because they didn’t understand it. I do believe that a great artwork can be created in just one day, it’s hard work but we do it! How can people understand art if they never REALLY experience it in real life situations?
I started offering experiences: Private Adult or Child Workshops where they could sign their name to their masterpiece, love their art and have it match the blasted couch! I believe everyone deserves a beautiful gallery-quality work of art that expresses their personality.
The Trust Factor. The other thing that has made me very mad has been that “The art market is notoriously opaque—the cliché is that it is the largest unregulated industry in the world, besides guns and drugs,” (Art News Summer, 2016) and clients have little expectation of what to spend on an artwork. I wanted to change that.
Fairness. With help from one of my dear business friends, we developed a user pays system so that if all a client wanted was charcoal on canvas with them doing their own freight and design research then that’s all they paid for. The result; astounding. We now have a fair, honest and transparent quoting system many businesses would be envious of. Michael Jackson said, “If you want to change the world, look in the mirror.”
Another new idea. I’ve built Tailored Artworks with help from wonderful friends and family who will forever have my gratitude. In March 2015, my interior designer friend joined me at my Brisbane Home Shows to help out… and guess what?! She got work! Hear that penny drop!
Art and Decor Consultants
Harmonising. Now my Interior Designer Decorators and I work together to harmonise our clients’ decors so we achieve beauty and relevance. This is what I have always wanted and the clients LOVE it and how easy the process is. I looked in the mirror and changed my little part of the world.
Art for the Heart. The love and appreciation pour in from all sorts of people; young, old, business and residential alike now. I call my work, Art for the Heart and from the Heart and trust me when your art and decor is all about YOU, and it looks so beautiful, your heart will glow, and your life will feel fulfilled.
So, there’s my story! Thanks for listening and please, if you love my work, my theories or have a grumble and think I can do better, don’t be shy! Reach out to me on the phone, Facebook, Instagram, LinkedIn or via email. Love to chat!
Who I’ve Worked With
Since 2006, I have created designs, hand-painted wall murals, and custom-made artworks on canvas for many high-end companies and individuals.
These clients include brand names like Westfield, Aurora Tower, and Toshiba Corporation. I have created murals for the Aged Care sector including Regis, Mckenzie, Blue Care, Queensland Health, Spiritus, IRT, and BUPA Aged Care.
I have created artworks and run private workshops for celebrities such as John Hawkins, politicians like MP Luke Howarth, and builders like David Roberts Constructions, LK International, Valeco Homes and RCon Constructions and recently a giant diptych for the foyer of Aurora Tower on Queen St in Brisbane City.
I have created focal points for the homes of numerous lawyers, doctors, surgeons, professional and trade business owners as well as for everyday mums and dads.
Awards and Achievements
1984 Clayfield College Senior Art Award
1986 BA Illustration (2 Yrs) Queensland College of Art
1987 Diploma Graphic Design (Traditional) & Commercial Art Training Center (CATC) & Gold Award for Illustration & Graphic Design
1996 Diploma Graphic Design (Digital)
2002-04 Silver / Gold Australian Catalogue Awards for Illustration of Grape Liquor Markets Catalogues
2003-05 Artworks sold at Auctions
2006 Certificate Interior Decorating
2006 Highly Commended Award, “the most innovative and emotionally engaging business” Pine Rivers Shire, Small Business Success Story Competition
2007 Certificate Colour Psychology
2008 Nominated, Best New Local Business
2009 Highly Commended Award, Regional Arts and Culture Achievements Award
2009 – Current Exhibitions, Courier Mail, Sunday Mail, Brisbane Home | HIA Expos
2009 – Current – Published in Courier Mail, Sunday Mail, Home Show magazine, Queensland Homes Magazine, North Lakes Messenger, Quest Newspapers
2010 1st prize, retail section, Pine Rivers Quest Business Achiever’s Awards
2010 Nominated, Regional Achievement Awards
2011 Became Professional Member Queensland Interior Designers Association (QIDA)
2012 – Current Public speaking – “How Art Works with the Rules of Interior Design” and other talks for Queensland Homes, Brisbane Home Show, The Build and Design Centre (South Brisbane), Queensland Building Designers Association, T.A.F.E Colleges, Moreton Shire Regional Libraries, Commercial Art Training Centre (CATC), Art Land, Queensland Interior Designers Association (QIDA).
2015 HIA Awards Finalist with New Leaf Design Studios
2015 Professional Affiliations with Interior Designers: Tracie Dunne Interior Design Group, Tarryn Whitaker- Assorted Spaces, Sandra Dara – New Leaf Design Studios, and Paul Coulson – Earthborn by Design.
2017 Nominated Moreton Regional Council Business Awards for Excellence in Customer Service
More About Me
I am a fun-loving mum of two beautiful girls and wife to an air traffic controller husband. I live in Brisbane, Australia, on a lake near Moreton Bay.
I am outgoing and fun to be around; there’s never a joke from my mind and I love a glass of wine and a good chinwag, a laugh and being silly with my two girls; one should never be too old to be silly!
I enjoy the beach, sunbaking, pilates, the green of a rainforest and gardening when time permits, friends, cooking and yummy food or hey, just a good Aussie vegemite sandwhich. I love my client calls and testimonials after a job is delivered.
When you are working with me, you will find me professional but relaxed, jovial and full of information and little décor and art theory lessons to help and inspire you. Would you love to create an artwork for your space with me? Give me a call on 617 3491 6400