About Sharron Tancred – Mural Artist & Custom Artwork Specialist

“It’s art for the heart and from the heart” Sharron Tancred, 2006

My Story

Hello and thank you so very much for visting! This is my story.

Completing your home, to be all it can be, and I mean, beautiful and meaningful and valuable, is one of the hardest tasks to do, but the rewards are so worthwhile!

It is just a learning curve like anything else in life. If you need any help, yell out, I would love to chat with you.

In decorating, it is the beautiful and meaningful bit, that is the hardest, not the shopping, buying or lugging it all into your home, but the recipe to get it right.

If you know the rules of decorating, then the beautiful bit is easier than the meaningful bit. Yes, Sir! That is where most people get stuck.

Which brings me to being honest with you. I am going to open up on why I do what I do, which is, of course, creating artworks that make your space AWESOME and are all about YOU.

Why don’t I make my life easier and just paint whatever is in my head like every other artist out there?!

So, let me delve deep here. I promise not to bore you!

Graphic Designer & Illustrator

Years ago, I was a Graphic Designer and Illustrator; for 23 years to be exact, here, in London, in Ad agencies, design studios and freelancing. My last boss, let me create collages for clients and auctions; such fun! However, after 23 years of graphics, I got bored. Bored! I began to search for something else that wouldn’t waste my skills.

My oldest friend who owned an Interior Design school said Sharron, “do my Interior Decorating and Colour Psychology courses so that you can tailor artworks to homes for Interior Designers!” Wow right!

This was the answer and NOT because I was bored. You see, and now, let me get deeper and theoretical.

I have always struggled with the meanings or the lack of them to my taste, behind so many of the works I saw in the galleries. I found them either depressing, just graphic designs, too aggressive or shocking…. and while much was beautiful it was the relevance factor that got me thinking that there must be a better way for people to have art that they could relate too, personally.

 

Art to Make Your Heart Sing

So, the idea behind creating art that would make my, let alone my client’s hearts sing, made enormous sense to me.

The other thing I couldn’t stand was seeing people live in ugly spaces. I had learnt how to take a decor, such as it was, and flip it to look terrific with barely anything new with just an artwork or a mural. I’d raid their cupboards! I gave them lessons at their art and decor planning sessions and shook up their understanding of decorating and its rules. Hey, and I wanted to to get photos of my work in far nicer spaces too!

Tailoring the artworks and murals to my client’s homes made it practical… which led to another BIG idea. Offering them experiences in Private Adult or Child Workshops! I hated the idea of people feeling disconnected from art because they didn’t understand it. I think that everyone deserves a beautiful gallery-quality work of art that expresses their personality.

So, the merit of inviting people to come and paint their artwork with me gave me enough joy to want to explode with enthusiasm. It made my life very special when I could share the joy of creating art with my clients, one on one.

 

Tailored Artworks is born

So, yes, In 2006, Tailored Artworks became my life’s dream, except for my two gorgeous girlies of course!

The other thing that has made me very mad has been that “The art market is notoriously opaque—the cliché is that it is the largest unregulated industry in the world, besides guns and drugs” (Art News Summer, 2016) and clients have little expectation of what to spend on an artwork. I wanted to change that.

With help from one of my dear business friends Orfelia Young, we developed a user pays system so that if all a client wanted was charcoal on canvas with them doing their own fright and design research then that’s all they paid for. The result; astounding.  We now have a fair, honest and transparent quoting system many businesses would be envious of.

I built the company with the help of wonderful friends and family who will forever have my gratitude. In March 2015, my inspirational friend Tracie, joined me at my Brisbane Home Shows to help out and guess what?! She got interior design work!

Hear the penny drop!

 

Working with Interior Designers

I was too busy to help clients with both the artworks and the interior installations. What if I helped them, they helped my clients, and they helped me. That is a win, win, win and so, I invited more designers to work with clients at my Home Shows.  Now I collaborate with trusted Interior Designer Decorators who work with my clients and I with theirs, to inspire and harmonise their decors and artwork. Sometimes, you may need more than a DIY décor, and want that professional touch and it’s good to be able to give it without loosing the design vision to another supplier.

We are creating lots and lots of smiles from all sorts of people; young, old, business and residential alike now. I call my work, Art for the Heart and from the Heart and trust me when your art and decor is all about YOU, your heart will glow, and life will feel fulfilled.

Who I’ve Worked With

Since 2006, I have created designs, hand-painted wall murals, and custom-made artworks on canvas for many high-end companies and individuals.

These clients include brand names like Westfield, Aurora Tower, and Toshiba Corporation. I have created murals for the Aged Care sector including Regis, Mckenzie, Blue Care, Queensland Health, Spiritus, IRT, and BUPA Aged Care.

I have created artworks and run private workshops for celebrities such as John Hawkins, politicians like MP Luke Howarth, and builders like David Roberts Constructions, LK International, Valeco Homes and RCon Constructions and recently a giant diptych for the foyer of Aurora Tower on Queen St in Brisbane City.

I have created focal points for the homes of numerous lawyers, doctors, surgeons, professional and trade business owners as well as for everyday mums and dads.

Awards and Achievements

1984 Clayfield College Senior Art Award

1986 BA Illustration (2 Yrs) Queensland College of Art

1987 Diploma Graphic Design (Traditional) & Commercial Art Training Center (CATC) &  Gold Award for Illustration & Graphic Design

1996 Diploma Graphic Design (Digital)

2002-04 Silver / Gold Australian Catalogue Awards for Illustration of Grape Liquor Markets Catalogues

2003-05 Artworks sold at Auctions

2006 Certificate Interior Decorating

2006 Highly Commended Award, “the most innovative and emotionally engaging business” Pine Rivers Shire, Small Business Success Story Competition

2007 Certificate Colour Psychology

2008 Nominated, Best New Local Business

2009 Highly Commended Award, Regional Arts and Culture Achievements Award

2009 – Current Exhibitions, Courier Mail, Sunday Mail, Brisbane Home | HIA Expos

2009 – Current – Published in Courier Mail, Sunday Mail, Home Show magazine, Queensland Homes Magazine, North Lakes Messenger, Quest Newspapers

2010 1st prize, retail section, Pine Rivers Quest Business Achiever’s Awards

2010 Nominated, Regional Achievement Awards

2011 Became Professional Member Queensland Interior Designers Association (QIDA)

2012 – Current Public speaking – “How Art Works with the Rules of Interior Design” and other talks for Queensland Homes, Brisbane Home Show, The Build and Design Centre (South Brisbane), Queensland Building Designers Association, T.A.F.E Colleges, Moreton Shire Regional Libraries, Commercial Art Training Centre (CATC), Art Land, Queensland Interior Designers Association (QIDA).

2015 HIA Awards Finalist with New Leaf Design Studios

2015 Professional Affiliations with Interior Designers: Tracie Dunne Interior Design Group, Tarryn Whitaker- Assorted Spaces, Sandra Dara – New Leaf Design Studios, and Paul Coulson – Earthborn by Design.

More About Me

I am a fun-loving mum of two beautiful girls and wife to an air traffic controller husband. I live in Brisbane, Australia, on a lake near Moreton Bay.

I am outgoing and fun to be around; there’s never a joke or a prank far from my mind! I love a laugh and being silly with my two girls; one should never be too old to be silly!.

I enjoy being surrounded by the green of a rainforest on a good long walk, or out in my rather large garden which I tend when time permits.

I also try to get to the beach (because I love to sunbake!) and enjoy the breeze, the sun, the space and the stillness you can find there or just sit in my favourite lounge chair, watch a long movie and enjoy a few glasses of Merlot! Otherwise, it’s off to enjoy the company of my many old friends and family.

When you are working with me, you will find me professional but relaxed and jovial and full of information and little décor lessons to inspire you. Would you love to create an artwork for your space with me?  Give me a call on 617 3491 6400