Hospitality and Mood: 5 ways art improves the dining experience
>> We all eat. Some of us eat more than others! Did you know that the consumption of sugar and carbs creates the craving to eat more? Can hospitality environmental design also affect the craving to consume? Research and life experience sais yes.
Colour psychology, comfort, relaxation and stimulation through themed decors create an atmosphere in as much as kitchen fragrances do that come and waft deliciously under our noses. Sound matched to the décor’s theme adds to our cravings. Sumptuous or paired back material selections add tactile qualities representative of the food to come. It all adds up.
When hospitality designers now have zillions of cladding options, why should Art also be considered to keep diners in their seats and enjoying their food?
How can Art in Hospitality help places like Aged Care and Dementia, 5-star Restaurants and Cafes alike?
- COLOUR ME HUNGRY: In colour psychology, it is orange, red and red-orange with many fast food companies brands are in these colours: KFC, Red Rooster and McDonald’s. Orange is, however, the colour known to stimulate the appetite but the problem is, a lot of people find orange too strong. For designers to capitalise on orange and stimulate the appetite in their dining rooms, choose fabrics and timbers featuring apricot and tan hues with dashes of rich orange for zing in artworks.
- ANOTHER WORLD: Defining a space with a story, via theme, takes diners out of their every day into a world where they can feel spoiled, relax and soak up the atmosphere.
Art defines a location, time of day, mood be it mellow or exciting whether the restaurant is at that location or not. Art is also imbued style like Art Deco, ultra-modern or Country and textural warmth, mystery and wonder perhaps not available to homeowners.
Art is Soul, which, for communal spaces should exude a certain camaraderie for singing Happy Birthday or picking up your neighbours fallen utensil and giving them a smile.
- REMEMBER THE POINT: Presence. Awe. Point of difference. A conversation piece. As the focal point of a room with architectural wonder, art is its ultimate expression and the summation of the design. A good focal point will stimulate awed conversations between diners.
Designers can create far more than a bare textured wall or gorgeous section of designer cladding, with some awe-inspiring expression where the larger it is, the more good vibes exude! Give diners reason to request another glass of champagne!
- THE ART AND FRAGRANCE CONNECTION: The recall of memories at certain fragrances is well known. Lavender takes me back to my grandmothers garden. Restaurants can help themselves instil theme through art designed to enhance their menu style,. For instance, Japanese fare expressed with a long Japanese style artwork of fisherman on a calm sea against a long restful horizon line will surely have diners leaning back into their seats; fully lulled and satisfied!
- DEATH BY DULLNESS: For dementia, designers should always include art in dining room spaces. The problem is the scale of these spaces and budgets tend to reduce art to lacklustre prints. Hand-me-downs typically neither encourage the appetite nor the will to enjoy the communal dining experience.
Large areas of warm, luminescent rich and bold colours and textures work well within communal dining spaces. Consider wallpapers and large bold, energetic artworks. Designers of aged care facilities are always trying to calm residents with cool pastels of green and ochre, like death knell to the senses, but you know, empathetically, no one wants to die the long slow death of drab. Elderly can feel young at heart from an armchair and in rapture gazing at captivating art, stunning wallpaper patterns and earthy textures. Be inspired by art in every situation and you’ll never be bored.
Thomas Merton said, “Art enables us to find ourselves and lose ourselves at the same time,” and isn’t that the dining out experience? Relax, lose yourself and through that joy de Vivre, maybe, find inspiration!
Discover more about Art for Hospitality at www.tailoredartworks.com.au or call Sharron Tancred on 617 3491 6400