Why buying original art became so expensive and artist Sharron Tancred’s mission to affordably build it into everyday homes
What is Art interior design? It is all about private art commissions. Since 2006, as artist, decorator and founder of Tailored Artworks and The Mural Shop, I’ve been surprised by clients saying they never knew anything like private art commissions were available to them! What has caused this? One of my longterm goals is to get Tailored Art into Wikipedia. Why is commissioning art no longer the norm? Art has become the expression of only the artist and not the buyer; why? Many people have told me over the years that they haven’t bought art because it doesn’t relate to them and, that the gallery atmosphere or the perceived risks involved in buying or investing in art, feels intimidating. Why?
In layman’s terms, what happened to the art world?
GRAPH OF “THE GLOBAL ART INDUSTRY”: REF SAGE BUSINESS RESEARCHER
As you can see, Visual Art is a huge business in today’s market. Up until the 18th Centuries’ Age of Enlightenment, it was the monarchy, aristocracy, church and upper classes with residual wealth who bought private art commissions ranging from family and private portraits to landscapes, pet portraits and the like. Why the church?
The church, in its early growth, realised that power and influence were communicated through a display of wealth…using, the awe of the art interior design.
Blake’s The Lovers’ Whirlwind illustrates Hell in Canto V of Dante’s Inferno
Drawing by Jacques-Louis David, The Tennis Court Oath
Michelangelo’s, The Sistine Chapel
To start with, in the 1700s, William Blake, one of the earliest self-expressive artists, devoutly Christian and yet firmly anti-religion expressing his spirituality through artworks and poetry. Similarly, Jacques Louise David, a Jacobin activist also the time of the French Revolution, expressed his views via propaganda art.
Gustav Klimt’s, The Kiss
Antoni Gaudi’s La Familia Sagrada – The Barcelona Cathedral – perfect art interior design.
The founder of Impressionism, Manet’s Le Dejeuner Sur l’Herbe
In the late 1800s and with the start of the industrial revolution, Art Nouveau became the world-dominating art interior design form that revolted against mechanical production.
Art Nouveau expressed organic beauty in architecture, print, home decor and personal items, however, by the 19th Century, armed by the income generated from industrialisation and all its opportunities, the middle classes could afford art commissions but artists were preferring to exhibit at the new galleries aimed at those middle classes who were eager to decorate their homes and display their newfound wealth.
Picasso’s Guernica – About the Spanish Revolution. In Black and White!!!
Thanks to The Impressionists’ revolt against the severe constraints of the Parisian academic schools of art, and with mass production and art gallery exhibitions, artists painted their own feelings on any subject and indeed, compete passionately, on who was the most expressive and outlandish with Matisse and Picasso at the forefront.
The Impressionists were able to paint for art’s sake and still, as per Picasso’s Guernica, (which was actually an art commission by the Spanish Republic,) make a statement of their own. With this lusty beginning, art began a rollercoaster ride of self-expression and eager exploration of mediums and technique and hasn’t stopped yet.
Thankfully, at this period in history, the social comment was indeed rife and therefore artworks were still relevant to the masses. The 19th – 20th Century art movements: Art Nouveau, Impressionism, Fauvism, Surrealism, Expressionism, Bauhaus, Post Expressionism, Symbolism and later Pop Art artists all pushed boundaries to either consternation or applaud, and paved the way for others to follow and go where no artist had ever dared tread.
In the meantime, with all this mass production, with all this personal expression, what happened to the middle-classes thinking about private art commissions?
GRAPH OF “THE GLOBAL LEADING ARTISTS INCOMES”: REF SAGE BUSINESS RESEARCHER
Many artists since Picasso, and indeed to this day, feel that accepting private art commissions is just hard work, or beneath them and avoid it ‘like the plague’ whereas others, like myself, actively embrace them. In fact, I only do private art commissions and art interior design! I believe it’s better business, suits my needs timeframes and want for challenge, variety and purpose.
Many artists take on private art commissions as art interior design within the constraints of their own stylistic ability and subject matter. Illustration became a major force in the 19th and 20th centuries with the increase in non-fiction, children’s and editorial publications and a firm need to illustrate advertising text, but illustrators are typically not fine artists. To a greater degree, people were stuck thus; finding artworks of lesser quality and price to grace their homes and company decors or succumb to art gallery price structures.
Residential and corporate decorating has become a skill of mass appeal, evident in the many decorating publications available today and yet art has now lagged behind: you either go cheap or go without and education about art and why its needed has become very poor.
Real Art Kitchen Splashbacks unite entire open-plan decors
Tile Murals to create points of difference between homes and add heart and relevance to the landscape
Custom art designed to personalise and fix, enhance or inspire decors.
Art that matters to you and is beautiful is easier for you to understand and embrace. In the last year as an artist and decorator, I have expanded this vision significantly so that art interior design plays a larger role in your new homes’ build, renovation or interior decor by inspiring it with art for the end vision. Indeed I took this idea too the max with The Mural Shop offering decorative building products printed on demand. Now you can build in art interior design no matter your budget!
So, looking back on modern art history, I have created Tailored Artworks to be affordable and to come with a transparent pricing system. Tailored Artworks will create your home or business decor, even fix it using the rules of interior design, and will be designed with you for relevance to you.
As always, Tailored Artworks come with our guarantee to match your space and be loved or we will amend it at no extra cost. So, that’s my why! I hope you learned a lot from this story and please contact us or book an appointment online to design your own affordable art interior design.
Sharron Tancred, Artist and Decorator, Tailored Artworks